News
Pomegreat the perfect partner to help Martini ‘Stay Beautiful’ 15/02/2010 00:00:10

To mark the launch of its ‘Stay Beautiful’ campaign in summer 2009, iconic drinks brand Martini gave away 1 litre Tetra Pak cartons of Pomegreat with its new Martini Rosato drink – providing the key ingredients for a fresh and fruity summer cocktail.
Martini Rosato is the newest flavour to be introduced by Martini in 100 years. With notes of cloves, cinnamon and nutmeg, and lighter hints of raspberry and lemon, it makes a delicious summer cocktail when combined with a single serve of Pomegreat pomegranate juice.
Pomegreat is an obvious choice for health conscious consumers. Being high in vitamins and antioxidants, it was the perfect partner for Martini’s ‘Stay Beautiful’ campaign, fronted by Hollywood actress Thandie Newton, which was designed to appeal to women who prefer the low alcohol option, to stay in control, and ‘stay beautiful’, while they socialise.
And as for the perfect cocktail? It couldn’t be easier. Simply mix one part Martini Rosato with two parts Pomegreat over ice, with a twist of lime.





