Tuna fit for a Prince 15/02/2010 00:00:10
Princes, the UK’s leading canned fish brand, is launching its first UK tuna product in Tetra Pak cartons.
Princes Tuna Bites are available in three variants; in brine, sunflower oil and with sundried tomatoes, to cater for the growing consumer demand for healthy snacks.
The Tuna Bites will be the first tuna product available in Tetra Pak cartons in the UK, and the launch follows the success of similar products on the continent, supported by the continued growth of the savoury snack market, which rose by 8% in the UK in 2008 alone.
In looking at alternative packaging for the Tuna Bites range, Princes wanted to match the innovative nature of the product. Tetra Pak Recart cartons were chosen for being lightweight and space-efficient, making them easy to carry home from the supermarket and store in kitchen cupboards. The cartons are also re-sealable, which helps prolong the product’s shelf-life.
Ruth Simpson, marketing director for Princes Foods, said: "Currently more than 67% of tuna is eaten at home as part of a main meal. We’re confident that through new product packaging and innovation, we can encourage consumers to use tuna in new ways, and drive further value into the category.
"In recent in-home placement, the Tuna Bites were seen as a convenient, healthy snack, without compromising on taste or quality. We expect the versatility of the range, which can also be used in pasta bakes, salads and sandwiches, to prove popular with consumers."
