Sky’s the limit for Angel Technology’s new low fat cream 15/02/2010 00:00:10
Angel Technology, the company that won the Queen’s award for Innovation for its cholesterol reducing cheese, is heading for more success this year with its new low-saturated fat non-dairy cream – the first of its kind to be sold in Tetra Pak cartons.
Launched in selected Waitrose stores across the country in September, Heartily Healthy is marketed at health conscious consumers because it contains 75% less saturated fat than standard dairy single cream.
Available in 250ml Tetra Top cartons which ensure product quality is maintained, Heartily Healthy is also an obvious choice for green-conscious consumers because cartons have a great environmental story to tell. The screw-top feature of the packaging also makes the product easy to open and pour.
Anders Olsson, Marketing Director, Tetra Pak UK commented:
"Innovation is key at Tetra Pak. We’re committed to increasing consumer choice, so we’re always looking to expand into new categories. This launch will mean even more choice for the health and environment conscious consumer. We are also excited to see cartons offering new usage opportunities to consumers of cream, as has been the case in Europe for some time."
Stephen May, Managing Director of Angel Technology, added: "Angel Technology has a good reputation for cost competitive innovation in food, so it made sense for us to be the first non dairy cream product to launch in cartons. Add the convenience of cartons being light-weight and easy to open, with their strong environmental benefits, and they were the obvious choice for us."
