Smart move by The Clever Little Drinks Company 15/02/2010 00:00:10
Two new flavours added to award-winning Smoove range
The Clever Little Drinks Company has expanded its Smoove range of ambient smoothies with two new flavours – ‘Strawberry’ and ‘Pineapple, Banana & Coconut’.
The Smoove range has impressed industry and consumers alike since launching in May, picking up awards for the Best Ambient Carton Design and Best New Smoothie at the British Bottlers Institute awards.
These awards add to the ‘Food and Drink Champion’ crown that the company received at this year’s Royal Show. And with three flavours already on offer – Mango & Orange, Raspberry & Banana, and Pomegranate & Blueberry – the range is growing rapidly.
With no compromise on quality or taste, Smoove is marketed as an affordable product for health conscious consumers. The funky, colourful designs of the handy 250ml Tetra Prisma cartons are designed to appeal to the 16 to 30 year old bracket, as a treat for the lunchbox or a way for busy nine-to fivers to get their five-a-day. The ambient range also boasts a long shelf-life of up to 12 months, which means no waste for consumers or shop owners.
Jason Kerr, Managing Director of The Clever Little Drinks Company, said: "More and more consumers are watching their pennies, but they’re not prepared to compromise on value. The Smoove range ticks all the boxes; packed with fruit, free from artificial additives, and affordable."
